Marketing Strategy, Messaging & Fractional Leadership for Growing Businesses
Strategic marketing support: Tailored to your goals, not your size.
Whether you're a start-up, an established SME or global business, the challenges are often the same: misaligned messaging, unclear value, fragmented activity, or a brand that doesn’t reflect who you really are.
That’s where I come in.
My services are fully scalable — from one-off positioning projects to embedded leadership. I don’t define partnerships by company size, but by shared ambition and alignment. I look at assignments based on people, goals and the desire to create meaningful change.
Below you will find more details about my typical marketing offers but also consider this… when it comes to branding, it’s not just about the company. It’s about the people behind it.
I also work with businesses to strengthen not only their brand voice, but the voices within their teams — helping elevate individuals through personal branding and thought leadership development. So maybe it’s you I need to focus on first?
Strategic Project
Partner
Project-Based and Results-Driven
Is your marketing team busy and you’ve got even more projects on the horizon? There no time to stop, assess and align.
You’re not alone. Lots of businesses are producing content, running campaigns, and updating the website but without clear positioning or a strong value proposition, it just doesn’t land.
That’s where I come in.
On a project basis, I help you pause, zoom out, and get your message straight, and then when you have strong foundations, your marketing starts working for the business, not just ticking boxes.
From sharpening your brand story to mapping out a launch plan, I bring focused, strategic thinking to help you solve specific challenges and move forward with confidence.
What I offer:
Value proposition development and brand positioning workshops
Messaging frameworks and tone of voice guidelines
Campaign planning and go-to-market strategy
Brand storytelling and narrative workshops
Marketing audits to identify gaps and misalignment
How it works:
Short-term, fixed-fee strategic projects
Ideal for B2B and B2B companies, startups, or marketing teams in transition
Senior-level thinking without the long-term hire, on a per project basis.
You bring the challenge. I’ll bring the clarity.
Strategic Marketing Adviser
Deep Strategy. Long-Term Clarity.
Ready for someone to get your strategy straight, build solid foundations,
and stay to guide the bigger picture?
You may have someone responsible for marketing — a capable coordinator, a content lead, or even agency support — but without senior strategic input, it’s hard to step back and align everything with your business goals.
In many cases, marketing is being driven by sales or operations, which leads to reactive activity, mixed messaging, and missed opportunities.
That’s where I come in.
I partner with leadership to define your marketing strategy, sharpen your positioning, and align messaging across the business.
Once the foundations are in place, I stay on as your trusted adviser, offering senior-level guidance to keep your marketing focused, consistent, and commercially effective over time.
This isn’t about adding more to your plate. It’s about getting strategic clarity, so that everything you’re already doing works harder, connects better, and drives real results.
What I can help with:
Defining or refining your marketing strategy and priorities
Clarifying your value proposition and aligning brand messaging
Mentoring or guiding your internal marketing lead or coordinator
Acting as a strategic sounding board for leadership and cross-functional teams
Bridging the gap between sales, marketing and business objectives
How it works:
Deep strategy phase to build alignment and structure
Ongoing monthly advisory support (1-2 days/week)
Typically 6–12 month engagement
Ideal for mid-sized businesses with small marketing teams or no in-house strategic lead
It’s not about doing more — it’s about doing the right things, in the right order, with the right people.
Fractional Marketing Leader
Leadership Support, When Needed
Need someone to lead your marketing,
drive strategy and keep everything moving (but not forever)?
Maybe your Head of Marketing is on leave. Maybe you’ve outgrown your current structure. Or maybe you're scaling fast and need someone to steer the ship while you build the next stage.
Whatever the reason, you need someone experienced who can lead with confidence and get things moving. And fast.
That’s where I step in.
As your Fractional Marketing Lead, I become an embedded part of your team, bringing clarity, structure and strategic direction when your business needs it most. I take ownership of your marketing function, support your internal team, manage external partners, and ensure all activity is aligned with your commercial goals.
This is ideal for growing businesses that need temporary senior leadership — without the cost or delay of a full-time hire.
Leadership areas I cover:
Leading marketing during transitions, parental leave, or periods of change
Aligning marketing with commercial and leadership goals
Mentoring and guiding in-house marketers
Managing internal priorities and agency performance
Setting strategic direction and ensuring focused execution
Acting as part of your leadership team — and trusted advisor
How it works:
3–6 month fixed-term assignments (longer if needed)
3-4 days per week (flexible depending on structure)
Senior leadership without the cost or delay of a full-time hire
I bring experience, clarity and direction when your business needs it most.