A senior marketing leader shaped by journalism, driven by strategy and grounded in people.
I started my career in a London newsroom as a business journalist and editor. That experience put me on the other side of the fence from most marketers: I was the person organisations were trying to reach, the one deciding what story was worth telling and what was simply noise.
I learned quickly that the best communications are built on genuine insight, precise language and a deep understanding of the audience. I brought all of that into marketing and have never worked any other way since.
Over the past 20 years I have led marketing across global organisations, industries and markets.
My work spans demand generation, go-to-market strategy, brand positioning, value proposition development, communications and team leadership.
I have built campaigns from the ground up, shaped strategies for complex international markets, and led cross-functional teams through periods of growth, change and ambition.
I work from a conviction that the best marketing is not the loudest or the most creative. It is the most aligned: to the data, to the audience, to the business objective and to the people delivering it.
I am rigorous about understanding the commercial context before shaping the strategy and I bring both analytical discipline and creative judgment to every engagement.
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Areas of Focus & Expertise
Demand generation and pipeline strategy
Full-funnel thinking across events, digital advertising, SEO, paid media, PR, landing pages and lead capture. I align every channel to a clear value proposition and a defined customer journey, so specialist teams execute with purpose rather than guesswork. Pipeline has always been a shared commercial responsibility, and I lead it that way.
Go-to-market strategy and product launches
End-to-end GTM planning across global markets. I bring cross-functional teams into alignment, sequence the launch with precision, and make sure marketing, sales and product are pulling in the same direction from day one. I have led market entry strategies across Europe, Asia, the Middle East and North America.
Brand, messaging and value proposition
I develop the positioning and messaging architecture that gives organisations a clear, differentiated voice. Features into advantages, advantages into benefits, across every persona and every market. I start with the customer and work backwards, building the narrative that holds every piece of communication together.
Communications, PR and content strategy
Editorial planning, media relations, executive thought leadership and content programmes built to create presence, not just noise. My journalism background means I understand how stories are built, what editors look for, and what makes communications land with the right audience at the right moment.
Marketing Team Leadership & culture
I build environments where brilliant people do their best work. That means cross-functional alignment, managing crucial conversations, developing individual capability and creating the kind of collaborative culture that produces outstanding results. I have led international teams across multiple cultures and markets and I lead with both commercial focus and genuine care for people.
Personal branding strategy
For senior leaders stepping into a new chapter. I help executives define what they stand for, build the narrative that communicates it with precision, and develop a presence that creates real opportunity. This work sits at the intersection of marketing strategy, storytelling and my professional coaching training, and it is some of the most meaningful work I do.