When Your Expertise Deserves Direction
I help experts and ambitious businesses define their market position, sharpen their messaging and build meaningful visibility.
Strategic marketing with a journalist’s curiosity
Hello. I’m Diana Albiol, founder of DAMC.
I bring 20+ years of senior strategic marketing and communications experience across international companies, combined with a background in business journalism and professional coaching.
My approach combines commercial understanding, strategic thinking and creative curiosity. I go deep, ask questions and look for the story beneath the obvious: what is genuinely valuable, what makes you different and what is worth saying.
From there, I help shape your thinking into positioning, messaging, ideas and a voice that feels true to you and matters to the people you want to reach.
Where expertise needs direction
EXPERTS & LEADERS
Your expertise has outgrown your job title.
There is pressure to show up, be visible and create more content. But visibility starts with the foundations. I help you define your position, message and voice, so you are clear on what you want to say, why it matters and how you want to be known.
Then we build your strategic visibility through the right platforms and opportunities: speaking, podcasts, LinkedIn, articles and genuine ideas in your own voice.
Find your voice. Get clear on your message. Then let your visibility flow from it.
COMPANIES & THEIR EXPERTS
Your people can become your competitive advantage.
Too often, companies lead with features, benefits and corporate messages while their experts stay invisible. I help bring your people to the market through strong positioning, messaging, voice and thought leadership, building their profile while strengthening the company’s credibility, differentiation and customer connection.
The human face of business matters more than ever. Connecting your experts to your market builds trust, credibility and genuine connection.
ESTABLISHED BUSINESSES
Your business has grown. Now your marketing needs direction.
For established businesses that need senior marketing expertise to sharpen strategy, strengthen go-to-market, support international growth and understand customer needs and pain points.
I help you challenge and refine your value proposition, positioning and messaging, bringing marketing into alignment with the business, its people and its commercial goals.
Clarity before action. Better alignment, stronger marketing and a clear direction for growth.