Your marketing should be leading your business.
Not following it.
For Organisations
I work with ambitious organisations where marketing is happening but nobody is truly leading it. You have capable people, real momentum, and genuine potential — but without senior strategic direction, things stay fragmented, reactive and harder than they need to be.
I come in, get under the skin of what's really going on, and work alongside you until things are genuinely clear. You get someone who cares about getting it right — not just delivering a document and moving on.
You might recognise this:
You have one person running marketing. They're good. But they're executing, not leading and nobody is steering the ship.
You have a project that's beyond your current team's capacity. The expertise and the bandwidth simply aren't there.
Your messaging has drifted. Different teams, regions or functions are all saying something slightly different and it no longer adds up to one coherent story.
Your strategy exists on paper but hasn't landed across the business. Sales, product, marketing and R&D are all pulling in slightly different directions.
A full-time marketing director isn't the right answer right now — but doing nothing isn't an option either.
You're operating across regions or globally, and nobody is connecting the dots between what different markets are doing and what the business actually needs.
What I do:
I work at the strategic layer that's missing. As your senior marketing partner on retainer, I become the person responsible for that direction, developing your team, aligning your stakeholders, and making sure your marketing connects properly to your commercial goals.
This means bringing R&D, sales, product, marketing and leadership into the same conversation. Breaking down the silos that slow everything down. Turning complexity (across functions, regions and agendas) into a clear, coherent strategy that everyone can work from.
I bring global experience across industries and cultures, which means I understand how to align teams that don't always speak the same language – literally or commercially.
Where I typically add most value:
Fractional marketing leader:
When you need someone to lead the function, own the priorities and be accountable for the direction
Go-to-market strategy
When you're launching something and need senior thinking to make sure it lands
Team development
When you have good people who need senior guidance, structure and someone to grow alongside
Messaging and narrative
When your value proposition has become unclear, inconsistent or no longer reflects where the business is going
Stakeholder alignment
When cross-functional or regional teams need bringing together around one strategy
Strategic project partner
When a specific challenge needs focused, senior input and a clear outcome