I’ve spent my career helping companies find what matters, shape how they communicate it and make an impact.
I’m Diana, founder of DAMC.
For more than 20 years, I’ve worked in senior marketing and communications roles across international companies, building strategies, taking products to market and helping businesses communicate with clarity and purpose.
Before marketing, I was a business journalist. That background still shapes how I work. I’m curious. I ask questions. I want to understand what’s really going on beneath the surface before deciding what needs to be said.
And increasingly, I believe that’s where effective marketing starts.
Businesses can have great products, strong credentials and plenty to say, yet still struggle to stand apart. Because increasingly, it’s the expertise, experience, perspective and people behind a business that create trust and make it memorable.
That’s where I come in.
I bring commercial understanding, strategic thinking and creative curiosity to the work. I get deep into your business, your customers and what makes you different, then turn that understanding into positioning, messaging and marketing that has a reason to exist.
I work with companies, founders and experts who know they have something valuable to say but want greater clarity around what it is, how to communicate it and how to make it matter.
My coaching background has added another dimension to the way I work: listening carefully, challenging assumptions and helping people articulate what they already know but haven’t yet found the words for.
My expertise is bringing strategy, marketing, narrative and human insight together to help you position, shape and strategically promote what makes you different.
Testimonials from some great partners over the years.
“I have had the pleasure of working together with Diana for several years on different projects which I have very much enjoyed. Diana is very professional and creative, and always brings great insight to both the big picture and the small details. I have no doubt she will be a valuable partner for anyone who is looking to grow their business with a solid marketing strategy or go-to-market plan.”
“Working with Diana over the years has been an absolute pleasure. She has that rare combination of being incredibly efficient while keeping things clear, and structured. Every project with went smoothly and a pleasure.
And it is great to work with someone who brings warmth and positivity along with it.
After several years of collaborating, I can say without a doubt that any project is better with Diana on board. Looking forward to the next one!”
“Diana is a true professional and a person I can highly recommend for all your PR and marketing needs. Her knowledge across multiple categories and access to decision makers will make her a valuable asset to your organisation.”
“Diana has expert knowledge about her sectors, is very passionate and driven and always eager to learn new things, big or small.
She loves what she does, and that shows in quality and professionalism. Her enthusiastic personality and attitude makes her an absolute pleasure to work with.”
“Diana is a strong and competent editor and writer who focuses on the needs and goals of her clients to ensure their success and message is communicated in the proper manner yielding desired results.”
“I had the pleasure of working with Diana Albiol during my time with Luxottica Group. She is one of the finest profesionals I have encountered in my career. Her creativity and deep knowledge of the travel retail business were extremely helpful to position eyewear as one of the fastest growing categories in this channel. Diana is professional, committed, loyal and absolutely reliable. She has a great ability to handle communications and public relations.
As a marketing professional she always surprised me with new and great ideas which proved effective to bring our business to the next level. I strongly recommend Diana. She is an asset for any company interested in recruiting top class professionals.”